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Redesigning organizations with product in mind

April 23 @ 4:30 pm - 6:00 pm CDT

Over time, our organizations make technology choices organically as we invest in new features and functionality and shift to more modern systems.

As we identify teams to own these items, we don’t always choose this ownership with customer and business value in mind. When we multiply this across a scaled organization, things get unruly and can feel out of control.

Product scoping, Taxonomy, Topology are some words we use to describe shaping the products our companies use to deliver value to customers and our businesses. Yet we find ourselves on product teams that have an application portfolio that makes little sense.

This is one problem we’ve set out to solve and we want to share what we’re learned with you.

**Alicia Wrabek** is an Enterprise Coach at Principal Financial Group. She started her career as a visual designer and was involved in a little of everything. She switched from Visual Design to User Experience Design at Principal in 2020. This shift exposed her to digital products, prompting a realization that, as a designer, she needed to approach things differently. In 2022, she joined the coaching team, finding her passion for coaching organizations and product managers in creating top notch products.

**Kacy Schwartz** is a senior coach, leading Product transformations at Principal Financial Group. She started her career in Supply Management which led her into IT. From there, she began her journey through agile, product ownership, and product management where she discovered a passion for using technology to solve problems and build better team and organizational cultures.

**Josh Vandewiele** leads the Enterprise Coaching Group at Principal Financial Group. Josh started as a Sergeant in the Marine Corps, and after that he’s held various technology and tech leadership roles in the corporate world. He loves helping people love their job and help their customers love their experience.

Thanks to [Turnberry Solutions]( for sponsoring this month’s meetup.

4:30 – 5:00 Networking
5:00 – 6:00 Presentation


April 23
4:30 pm - 6:00 pm CDT


West End Architectural Salvage
22 9th St
Des Moines, IA 50309 United States
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