You are working hard to improve a product that is underperforming and your customers are upset, how do you handle the situation? Come find out in this talk!

No one said product development is easy, especially when the product you’re developing is not meeting the expectations of your customers (feature issue, time to market, usability, etc.). Your customers are frustrated, they are losing faith in the product and even potentially losing money. This talk will focus on some aspects of how to manage that customer relationship in the midst of uncertainty while the product is in this undesirable state.

**Presenter: Daniel Zegers**
Former Business Analyst turned Product Owner. I’m passionate about solving my customers problems by delivering high quality and easy to use products. I’ve been working in the product space for 3 years, most recently learning all things about agile product development during our digital transformation at Vermeer Corporation, where I’ve spent my entire 12 year career.