One of the primary responsibilities of business analysts, product owners, and all other product people is to build and maintain a shared understanding of the outcome your team seeks to deliver. Conversations are an effective way to build that shared understanding.

You may find yourself wondering who should be included in those conversations, when do you have these conversations, what should you talk about, and how do you remember what you said?

Join Kent McDonald as he introduces example mapping, a technique that helps you structure your conversations and build a shared understanding.

You’ll learn how to determine the right people to include in your conversations, when the best time is to have those conversations, how to structure those conversations, and how to remember what you said.

[https://www.kbp.media/portfolio/example-mapping/](https://www.kbp.media/portfolio/example-mapping/)

**Speaker:** Kent McDonald
Kent J McDonald writes about and practices software product management. He has product development experience in a variety of industries including retail, fintech, agriculture, financial services, health insurance, nonprofit, and automotive. Kent practices his craft with a variety of product teams and provides just-in-time resources for product people at [KBP.media](https://www.kbp.media/) and Product Collective. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.

**Sponsor:** AST
The [Association for Software Testing](https://www.associationforsoftwaretesting.org/) (AST) is an international non-profit professional association with members in over 50 countries. AST is dedicated and strives to build a testing community that views the role of testing as skilled, relevant, and essential to the production of faster, better, and less expensive software products. AST values a scientific approach to developing and evaluating techniques, processes, and tools. AST believes that a self-aware, self-critical attitude is essential to understanding and assessing the impact of new ideas on the practice of testing.