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Creating a Unified View of the Customer
July 11 @ 4:00 pm - 5:30 pm CDT
Creating a reliable and accurate picture of the customer is foundational to making an impact with analytics but it is not an easy task. Join Derrick Aldridge, Data Analytics & Reporting Manager, and his team at American Equity Investment Life Insurance Company as they share how they use data and technology to create a unified view of customer. Come learn how American Equity is using customer analytics to drive decision making in the sales process leading to focused interactions and increased sales.
For those that have interns working with them this summer, we encourage you to bring them too!