A good tester advocates for the user. A great tester knows what that user wants and why. Stop making assumptions about your users! Learn how to use the analytics reports from tools like Google Analytics, Adobe Analytics, and CoreMetrics to inform all of your testing and development.

– Pay attention to the analytics that are generated for the site or app you're working with
– The right analytics can inform your testing and shore up (or break!) any assumptions you may be making about your users
– Learn which paths users are really taking through your site, so you can change or update your regression and automation testing (they may not be doing what you and the devs expect them to do!)

Amanda DeGroof (she/they) started out in the digital marketing world, doing everything from analytics to programming. They found their calling in Quality Assurance, and switched careers in their mid-30s to become a QA Analyst. They worked their way up within digital agency WillowTree, managed an international QA team for inMotionNow, and currently leads a Quality Engineering team at The Zebra. In their spare time they enjoy traveling and spending time with their spouse and a finicky calico.