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Advancing Causality Using Customer Matching
April 14, 2022 @ 12:00 pm - 1:00 pm CDT
Every customer facing business is trying to understand which actions truly caused changes in customer behavior. Even if your company is doing A/B testing, can you really imply causality? And what if you couldn’t influence or control the test design or new launch? Is all hope lost? Come hear Matt Weber, Director of Business Insights & Analytics at Kum & Go, explain why customer matching should be a part of your analytical tool belt.